This UX Strategy Guide helps designers make better decisions.
Designers—especially new ones—often overlook corporate strategy. I think it might be because so few designers are involved in defining that strategy. It may also be because some companies expect their designers to just walk in and magically solve big problems.
“Designers shouldn’t overlook corporate strategy.”
When designers don’t understand their company’s goals and expectations for the launch of a new product or the implementation of a new feature, it’s the same as not knowing the end user. That lack of knowledge makes it really, really tough to solve problems.
Bild © Brooke Cagle, Quellen: InvisionApp